Persuasive Elements

An author always writes a certain way to evoke specific emotions from their audience. Those that produce movies, tv, commercials and the like have even more influence over our emotions because of the added visuals. Every year people look forward to the Super Bowl commercials; they are thought to be media persuasion at its best. Take a moment and watch the following Chrysler commercial from this year's super bowl, read the script and then reflect. We already know that the general purpose of this commercial is to convince the audience to buy from Chrysler; but, what other emotions or themes does this commercial promote? Record your feelings, thoughts or emotions in your Reading Journal. 

Chrysler Motor City Eminem Super Bowl Commercial 

I’ve got a question for you: What does this city know about luxury? What does a town that’s been to hell and back know about the finer things in life? Well, I’ll tell you-- more than most. You see, it’s the hottest fires that make the hardest steal.  Add hard work and conviction, and the “know-how” that runs generations deep in every last one of us. That’s who we are. That’s our story. Now it’s probably not the one you’ve been reading in papers, the one being written by folks who’ve never even been here, who don’t know what we’re capable of. Because, when it comes to luxury it’s as much about where it’s from as who it’s for. Now, we’re from America, but this isn’t New York City, or the Windy City, or Sin City, and we’re certainly no one’s Emerald City. This is the Motor City, and this is what we do.